Pearly Whites Australia, an in-home teeth whitening kit company, started in January 2015 and turned over just $4000 in the first eight months of operation, but has grown dramatically since Munday took over in August.
The 27-year-old has been growing businesses using social media for the past 6 years, and was thrilled to be picked as an example of a successful young entrepreneur by News.com.au; Australia’s number one news site with a reach of over 5.5 million readers.
“We’ve developed an innovative product which we believe to be higher quality and more stylishly presented than our competitors’, but the key has been embracing social media in order to get the product in front of its most likely buyers.”
Munday has a strategy to quickly grow a business with a small budget by using online platforms, which then bring users through to his online store.
He creates adverts that are relatively cheap to generate and don’t look like highly polished commercials.
“They’re generic ads that customers can relate to because it’s just like one of them using the product.”
“You can see examples of this on our before and after photos- they’re not models with stock-photo smiles, but normal people every day getting great results from the Pearly Whites teeth whitening kits.”
With a background in sales and marketing, Munday said he was attracted to Pearly Whites due to the name of the business and the suitability of the product for social media marketing.
The aim is to capture peoples’ attention and drive engagement with the content by targeting certain demographics such as those in relationships or young females; information Facebook has at its fingertips.
“The beautiful thing about Facebook is you can track the customer every step of the way, from when someone sees the ad, to when they click the ad, to when they go to your website.”
As the News.com.au article concludes, by paying for such information the company is able re-target those who engaged with an ad but did not act on it, and quickly drop campaigns that are not resonating with users.